Tag Archive for: ALIAR

On October 9, the Cordoba Legislature passed Law 10,661 that modifies Law No. 9113 of the Permanent Provincial Program for the Prevention and Control of Smoking. The modification includes the complete ban on advertising, promotion and sponsorship of tobacco products, including the display of products; and also provides for the prohibition of commercialization and use in public places of electronic cigarettes and similar devices.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”

Until the enactment of tobacco law No. 10,661, in the province of Córdoba, the prohibitions on advertising established by national law 26.6887 governed by adhesion of provincial law No. 10.026. National law prohibits the advertising, promotion and sponsorship of tobacco products directly or indirectly and through any means of dissemination or communication; leaving the advertisements at points of sale, the publications of companies in the sector and direct communications safe, with the prior consent and verification of the age of majority of the recipients.

However, through the new local regulations, progress is made in a higher standard of protection of the right to health than the one established in the national norm, completely prohibiting advertising, promotion and sponsorship and including the display of the product as part of that prohibition. Specifically, the law prohibits:

“The advertising, promotion, sponsorship and exhibition of products made with tobacco, its derivatives and accessories for smoking, in dispensers and any other kind of shelving located in the premises where such products are sold, and the sponsorship, sponsorship and use of direct or indirect incentives that encourage the purchase or that offer promotional discounts, delivery of gifts and prizes in money or species for the acquisition or consumption of the products and elements mentioned in this Law ”.

As for electronic devices, the standard prohibits “throughout the scope of the Province of Córdoba the distribution and marketing of products intended for smoking, as well as electronic devices with tobacco or any other substance that emits smoke, gases or vapors using the electronic cigarette, vapers and all other devices of a similar nature, to all persons under eighteen years of age ”.

From Fundeps, more than two years ago, we presented a bill with this initiative, in line with the recommendation of the World Health Organization. We rely on surveys that we carry out together with the Tobacco Smoke Free Alliance (ALIAR) that show that, in recent years, the points of sale include striking, colorful and visible advertising from outside these spaces. These strategies are more frequent at points of sale near schools. In this context, it is not surprising that more than half of the people who smoke start their consumption between 12 and 15 years.

We welcome this breakthrough which means a breakthrough, now we have to work for the proper implementation and supervision of these regulations. Our work as a civil society will continue to accompany this process and continue to demand that the highest levels of protection of the right to health be guaranteed.

More information

Contact

Agustina Mozzoni, agustinamozzoni@fundeps.org

In a survey conducted by FUNDEPS and ALIAR in the well-known music festival “Cosquín Rock”, actions were detected that violate the national and provincial regulations on the advertising of tobacco products.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

In Argentina, the National Law N ° 26.687 prohibits the advertising, promotion and sponsorship of tobacco products directly or indirectly and through any means of dissemination or communication; but it contemplates exceptions such as the interior of the points of sale and direct communications to persons over 18 years of age, when their prior consent has been obtained and their age has been verified. The province of Córdoba adhered to the national law through Law No. 10026.

Despite these restrictions, the industry continues to promote tobacco products, with strategies that target adolescents and young people. You can notice, for example, its presence in music shows and night parties, events where the young audience predominates.

In the Cosquín Rock, developed on 9 and 10 February, different tactics could be identified. On the one hand, a large number of promoters and promoters, young people with homogeneous clothing who carried a hanging tray with a fixed and bright advertising, and displayed cigarettes. This gave them a massive visibility throughout the property.

On the other hand, their consumption was encouraged through a special promotion: buying cigarette box packages allowed access to beer at a lower cost than the sale at the authorized premises. In addition, buying beer from those who sold cigarettes avoided the long wait to pay for it at other points of sale.

The brand that was advertised was Rothmans, belonging to the group BAT (British American Tobacco) and cigarettes were flavored, a mechanism that clearly tries to attract new consumers and consumers, seeking to associate tobacco with known flavors. The age of the people who attended was not controlled, so children were also exposed to these strategies.

This type of practice is prohibited according to the law n ° 26.687 and specifically according to the provisions of the regulatory decree n ° 602/13 that expressly contemplates the prohibition of advertising in spaces for public use and promotional discounts.

From FUNDEPS and as members of the Free Alliance of Smoke of Argentina (ALIAR) we denounce this situation before the Secretary of Government of Health of the Nation.

In this context, it is urgent to make progress in regulations that completely prohibit the advertising, promotion and sponsorship of tobacco products, as recognized by prestigious public health institutions and the Framework Convention on Tobacco Control, a public health agreement ratified by 181 countries of which Argentina is not a part.

The cigarette promotion at Cosquín Rock responds to a series of strategies aimed at young people. Allowing this type of advertising in musical events and night parties involves continuing to strengthen the idea of ​​cigarettes as a product linked to fun, independence, rebellion, freedom … ignoring its addictive and deadly nature. Even today, tobacco remains the leading cause of preventable death in Argentina.

More information

Advertising actions of the tobacco companies on websites and events | FIC Argentina

Author

Julieta Segura

Contact

Agustina Mozzoni, agustinamozzoni@fundeps.org